Our client had good news and bad news. The good: Expo sponsorship and attendance had doubled. The bad: The Expo Hall size had not. We turned the space issue into an asset, and served up solutions in cocktail glasses.
Dedicated networking space is an Expo Hall must-have, but with this Expo overflowing, we had to keep the people flowing, too. We met with the chef to design 100% portable foods that could be eaten by hand – no silverware required, no tables and chairs necessary.
By the next year, with double the population, even most of the buffet tables had to go. We embraced vertical food stations and redesigned menu items into grab-and-go finger foods. Rather than setting out space-stealing plates, we served our mobile menu in highball glasses and small bamboo vessels. At streamlinevents, we never settle for the standard menu, but this time we literally reshaped it.
Since the room couldn’t change, the way we approached it did. We turned hallways into networking nooks while the foyer became a lounge with charging stations. The registration area was reinvented as a gathering hub. And it all flowed in and out of the Expo Hall to keep people and conversations moving.
Even the event itself got a fine-tuning. The Expert 1:1 Lab became 1:Many, allowing more education for more people at one time. We restaged expert sessions by topic instead of individual Q&A, keeping communal energy up.
What began as obstacles became solutions, with nearly 3,000 attendees successfully navigating and networking their way through the Expo Hall without a hitch.
Creativity is more than just the next cool thing. It’s problem solving, too.